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Even if you don't watch the news and probably learned from the social media last night, NASA launched the Mars discovery. Let us look back at how it all began.
A wise man knows how to tantalize. United States space agency NASA is clearly well versed in its way, each time the method was released before spring forecast. This time, NASA in United States Eastern time before the 28th 11:30 held a press conference at the Washington headquarters, it was released to the public a small wind: I have found, this time on Mars.
Real results have yet to be announced, NASA already relies on suspense on the social media and other media headlines. It wrote on Twitter: "Mars, more and more interesting and want to learn more please see 11:30 NASA TV."
A few hours later, it issued a new Twitter: "Mars be decrypted? 11:30 live on Monday. "
In the cover letter of notice from ambiguous broadcast began to break, but it is really the imagination of the public. Suddenly excited designers have designed the House of Mars, the desires of the people want to emigrate to other planets once again was up by NASA.
Broadcasting is complete, NASA finally released their own signs of liquid water found on Mars messages. However, all is not over yet, in order to better achieve the aim of campaign, NASA opened a Twitter question and answer session, as long as users are using the #ASKNASA tag, will be able to advise the NASA Mars questions.
Problem is not all embrace the attitude of scientific inquiry.
"I'm going to go to Mars, NASA took me fly? "A user named Kathe McEvans road.
Someone asked: "send a 3D printer to go to Mars, exploiting local mineral remote to make things work? "Interest in politics:" did you find Hillary Clinton lost messages? "
These holes are okay. Indeed, there is: "why do the aliens do not talk to us? "
As NASA did respond one by one, it is not known. But at least, social media and traditional media coverage reports, or witty or playful, this set off the tide of public opinion Conference a complete success.
This time, the last open Kepler "Earth lover" has not arrived two months exactly the same process as a whole. Most have in common is: to say these two things have much influence in the field of astronomy, how much ordinary people actually care? Is not necessarily the answer. Because judging from the social media discussion, our greatest concern is not the science of physics algorithms, is still the likelihood and desire--of eggs at the moment "alien about it? "。
Spread of fun, in fact, more like an orgy of false. For scientific institutions such as NASA, it wants to obtain from the civil possibilities of scientific ideas is too low. He has to do is make your found greater public influence and acceptance.
And NASA to locate public education institutions, rather than business-related. Leading young people to science and to explore the unknown is its basic function, without exception, and young people more gathered in the social media, rather than the traditional channels.
Therefore, through the use of human longing for the unknown universe, NASA relying on social media to make enough attention and concern for a long time. Compared to traditional channels, social media more freedom, people's imaginations more.
But this time, the release notice can guide the conversation in advance, make people think that the truth is the way they think. Meanwhile, NASA can also get comments from people the most useful marketing information, for use after the formal launch of follow-up marketing.
For example, Kepler-186f. Although the truth is that if you want to immigrate to the Kepler Star take 500 million years, it is a pit, but look at how NASA Description: Earth-like 98%, is the most Earth-like planet!
It does not mention the distance, nor does it have not been determined there is no liquid water on the Earth's surface in this important matter. People were as hypnotized as: ": how lonely. "Many people think of love, it was said that Earth's long lost twin brother.
Building human and emotional connection, is key to NASA play social media. It will be targeted to select the appropriate channel. For example, in the NASA for the first time after arriving at the nearest location and take a picture of Pluto, NASA did not choose to Twitter, but Pluto was quickly published on Instagram photo photo also has a huge heart-shaped pattern.
It's all luck and careful planning a couple of results. NASA's Social Media Manager John Yembrick once introduced in a media interview, "we have 3.9 million fans in this photo-sharing platform, was excited by these users, early issues. "
And now on the official Twitter account, NASA also has 12.6 million fans, it quickly to keep the account updated, now total nearly 40,000. Recent explosions is just released by Mars-related State.
These are aimed at increasing interaction and public, can also better feedback to NASA: what to do next. It is reported that NASA has 12 platforms 500 social media accounts, including 175 51 Youtube Channel and Twitter account. Each channel has its own the most appropriate stories.
The many advantages of using social media. In fact, Hollywood movie about NASA, but great movies and other brand has attracted United States taxpayers disgusted, people do not want to spend too much money on space exploration, and should be used for improving life. During the latter half of the last century, NASA, once in the United States faded in the public view. Until December 2007, NASA back on social media, a popular way to save the money it's fame.
Published in social media, can develop better linkage effects. In addition to the average Internet user, the big brands have also begun to actively follow the trend of marketing. Such as Google News, and quickly at Home baby embedded in red planet Mars drinks the dynamic picture. Focus space-themed movies The Martian on Twitter soon gave its blessing in order to have a hit.
Also owns M&M, Mars chocolate brands such as Dove (MARS), because English spelling and Mars (Mars) exactly the same as the red in a friends spoof. The Netizen posted a photo on Twitter, he put a glass of water in Mars chocolate, metaphors have liquid water on Mars. These rich pickings for NASA's cool temperament to become pretty close to the people.
Nestle taking advantage of said he would fly to Mars
The Martian
However, always notice his enlarged but often disappointed by NASA have to grasp, or caused by minute thing social backlash. NASA already has experienced similar difficulties. Once, NASA announced that he found the exception object, say they will release a shocking message for all mankind.
It also wanted to take people's guesses to make topic of aliens, because in the first half of the last century, NASA astronauts have repeatedly been seen aliens, but officials have been dodging it goes without saying. Public speculation about the aliens, NASA has disappeared for 6 days of the notice. Finally announced a major discovery: one of the youngest black hole, at the age of 30.
People are very disappointed in the outcome. "Shares fell 50 points than this finding 100 times. "Someone complained," no longer believe. "
However, his mouth said does not believe the public was again and again to follow the rhythm of the NASA. NASA always knows how to take advantage of our unlimited Association of aliens to focus on "space science", well, at least, attention to the exploration of the universe of science company. In order to educate people that washing SOAP paper
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